With DVD and Blu-ray sales on the decline, and smartphones and tablets sales on the rise, studios are trying to tap into the growing market by allowing movies to be viewed and downloaded on different devices.
Blu-ray’s have contained digital copies for a while now, allowing users to download a copy of a movie for use on their computers and devices, and now 20th Century Fox are making movies available for Google’s Android, starting with X-Men: First Class.
From The Financial Times:
Twentieth Century Fox is bringing movie downloads to Google’s Android smartphone and tablet platform for the first time later this year, setting up the fast-growing operating system as a media platform to rival Apple’s digital dominance.
Buyers of Fox’s high-definition Blu-ray discs from October, starting with X-Men: First Class, will be able to download an Android-compatible digital copy of the movie from its website using their computer. This can then be “side loaded” onto an Android phone.
The Android download service – which Fox says is the first of its kind – will first be made available in the US, UK, France and Germany.
Last month Google said that 550,000 new Android devices were being activated every day, so the potential for movie viewing is huge. I’m sure directors won’t be happy about their movie being watched on a small screen a few inches wide, but studios need to move with the times.