Illustrator James Goodridge spoke to them about the process behind it:
I came up with 6 designs one of which became the favourite of all concerned. However at this time the movie studio decided they’d like to try building it in photoshop. A few weeks later I was asked to produce an illustrated comp. I should mention how important it is to have a creative director who believes in the illustration option and I was so fortunate that this was the case. The comp was approved with only minor changes but we heard nothing more. I never met with anyone at the studio or the filmmakers so I don’t know what took place but the decision was made not to pursue the illustration.
This was the one project this year I thought I’d never get the opportunity to work on after seeing the early teasers so I was really excited to work on it. Yes, I wish the image had been used but I’ve been working in this arena long enough to know that, until it’s printed, nothing is certain.