Top 12 Recent Movie Trailers

by Liam Goodwin on June 25, 2008 · 5 comments

There are many components that contribute to the success of a movie. Of course, there are the obvious things: strong plot, relatable/believable characters, great actors, sharp editing, stimulating music, and stunning visuals (be they special effects or just great cinematography). However, there are things you need to do before people even see the movie, which includes all forms of marketing, and movie trailers are the most important of all the marketing techniques.

I love movie trailers. In fact, I’m a self-professed Movie Trailer Whore. If they hadn’t been eating up so much of my computer’s memory, I would have upwards of 1000 trailers right now, though I’ve sadly had to delete the majority of them. Thankfully, they will live on throughout the internet for all time.

What makes a good trailer? Much the same things that make a good movie, in fact. Yet, it’s much harder to do. In a movie, you get hundreds of minutes to go through your plot and such, but with trailers you only get a couple. In those few minutes, a lot of things need to be accomplished: explain the story, create an emotional connection with the viewer, plant the seed for wanting to see the movie when it comes out, and hold on tight!

Below, I have collected twelve of my favorite movie trailers from the past five years. Why are there twelve and not ten? Because I can’t choose between them! They span a broad range of movie genres, but they all have one thing in common: they made me want to see the movie REAL effing bad! And, they worked. I’ve seen all of these movies. Most of them were great, but some of them didn’t live up to the trailer, which can completely set the tone for the movie (rightly, or wrongly, it would seem!).

They’re in alphabetical order, since I couldn’t possibly choose a favorite!

What about you? You seen any trailers in the past few years that sent shivers of excitement up your spine? List them below with a link (not code) so everyone else can see them, too!

Enjoy!

300

There are a number of things I like about this trailer. It starts out with very simple music and slow moving scenes, and progresses nicely into electronic guitar riffs and hardcore action sequences. It also showcases the stunning special effects job done on the film. One of the best parts are all of the great one-liners that are spattered throughout, giving lots of quotables for around the office water-cooler.

Music: Just Like You Imagined – Nine Inch Nails (iTunes : Amazon)

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  • http://cinexcellence.com Cinexcellence

    Good stuff.

  • http://blog.deadlycomputer.com steve

    Well, these are all good, but you've missed a few amazing ones that at least made me go see their respective movies:

    Sky Captain and the World of Tomorrow:
    http://www.traileraddict.com/trailer/sky-captai
    the robots, the retro 50s feel with an alternate reality storyline, this trailer got lots of people anxious, but sadly, none of them went to go see the movie. I did though, it was good, better then the critics gave it anyway.

    V for Vendetta:
    http://www.traileraddict.com/trailer/v-for-vend
    That trailer was phenomenal, it gave the basic plot, and promised twists, conspericies, and explosions. I loved the movie, and the trailer.

    Cloverfield:
    http://www.youtube.com/watch?v=IvNkGm8mxiM
    Probably the one trailer that got the most people to go see the movie. This is in my opinion, a perfect trailer. NYC is under attack from something, and that's all you know. I have yet to see a trailer that was as perfectly suited for a movie that succeded to well.

    I saw all three of the movies i listed, but I only saw 5 of the ones you listed, and mostly not because of the trailers.

    I am curious though, which movies didn't live up to the trailers in your mind?

  • http://www.kylewkerr.com Kyle

    Ooh, V for Vendetta… Good one! That was a great movie, and had a great trailer as well!

    Unfortunately, both Miss Potter and Elizabeth: The Golden Age didn't live up to the trailers for me. I was so EXCITED about Elizabeth, too, probably because I enjoyed the first one so much, that it probably could never live up to the version I had in mind. Still a good movie, but sometimes I like to watch the trailer and think of what might have been.

  • david

    anyone know the song that starts off in the 300 trailer, the classical one

  • david

    anyone know the song that starts off in the 300 trailer, the classical one