Marvel Comics Editor-in-Chief Joe Quesada has been praising Marvel’s upcoming slate a lot recently. Last month he said Captain America will “rock everyone’s socks off” and now he’s claiming that Kenneth Branagh’s Thor will “redefine what a super hero movie can be”.
We are incredibly confident. And there isn’t much I could say to convince people beyond, “Look at these designs! Look at this script! Look at the moments in this story and tell me it won’t be a huge success.” But, that’s obviously something I can’t do, so the one thing I can say – and I’ve said as much to Marvel Studios head Kevin Feige – is that people are going to go into this movie with a preconceived idea about what it will be. If you’re a comics fan, you’ll have a preconceived notion of what you’re going to get. If you’re a non-comics fan, you’ll have another notion of what the movie is all about. And what’s really amazing is that both groups will walk away going, “I’ve never seen anything like this before within the super hero genre.” It’s so cool, and I don’t want to use the word unusual, but it is unusual in the sense that it redefines what a super hero movie can be. It’s not the expected story or settings. That part of it is incredibly exciting to me.
I want to believe him and get all excited, however I guess we’ll have to wait until 2011 to see if his claims are correct. The cast is set and filming will begin in January, so hopefully we will get our first look at Chris Hemsworth as Thor over the upcoming months.