Yeah, just 2 movies hitting North American theaters in wide release this weekend, The Other Guys, a buddy action comedy starring Will Ferrell and Mark Wahlberg (among others) and Step Up 3-D, the 3rd in a very lucrative series that involves dancing, a lot of dancing (or so I heard).
The Other Guys, my prime candidate for obtaining the number 1 spot over the weekend, opens in 3651 theaters from Sony/Columbia and it seems to be doing pretty darn well with the critics holding as we speak an above average 79% on RottenTomatoes. The Other Guys is the 4th teaming up between Will Ferrell and director/writer Adam McKay, previous works being Anchorman ($28 opening and $85 million total), Talladega Nights ($47 opening and $148 million total) and Step Brothers ($30 opening and $100 million total). For this one I don’t see Talladega Nights numbers but it won’t be under Step Brothers either, so $32 million from me, more then enough for 1st place.
For 2nd place two movies will battle, the new release Step Up 3-D and already old timer at the box office with 3 gold belts around his waist, yes, it is in fact Inception. Now about Nolan’s movie we’ve talked before so I won’t bore you again, let me just say that I’m betting it will have another great hold with $20 million or so.
Now Step Up 3-D, except for the fact that it is in 3-D (why not write 3D, like all other movies), opens in 2435 theaters and this is basically Buena Vista saying “we know this is going to make money, so we won’t spend to much on exposing the movie to an audience that is most likely already aware that this movie is coming out and will surely be there opening weekend or in the following weeks”, more or less. So yeah, $18 million for this one with a shot at making more and passing Inception for 2nd place.
The rest of the pack is pretty much Dinner for Schmucks and Salt rounding out the top 5 with $13 and $11 million (ever so close to passing $100 million, next week for sure, becoming Ms Jolie’s 6th flick to reach that number).
On a side note, yesterday Despicable Me passed $200 million becoming the 4th animated movie of the year to do that, consecutively. It is also the 8th movie to reach that number, making this the first time ever that we’ve had 8 movies reach opening in the first 7 months of the year reach $200 million. 2007 had 7 movies with the 8th one opening in August (The Bourne Ultimatum) while 2009 only had 5 titles 12 months ago at this same point.