Another day, another announcement that more tentpole movies are being converted into 3D as studios continue to jump on the 3D bandwagon.
Variety says that not only will Sony be converting Seth Rogen’s The Green Hornet into 3D, they will also be pushing the release date back from December 22nd to January 14th. In it’s original slot Hornet would have had to compete for 3D screens with Tron Legacy, Gulliver’s Travels and The Chronicles of Narnia: The Voyage of the Dawn Treader so its a wise move by Sony, even though it would have had the same spot Avatar had last year.
Mere hours after the Hornet announcement AICN also got word that Paramount intend to convert M. Night Shyamalan’s The Last Airbender into 3D also.
It turns out Par has been quietly working with a company called Stereo D for more than a year on conversion testing, including on library titles. Three months ago, Stereo D — which did some work on “Avatar” — began showing Shyamalan converted footage of “Airbender.”
Shyamalan was ultimately satisfied, and signed onto the conversion, which cost between $5 million and $10 million, according to insiders.
“We thought their work was compelling. When was saw how the ‘Airbender’ tests were developing, we said, ‘now let’s see if you can impress Night.’ That’s why we don’t have to make any changes to the schedule. We just wanted to make sure we could deliver a great experience before we made the commitment,” Paramount vice chair Rob Moore said.
The only 3D movies The Last Airbender has to compete with for screens is Toy Story 3, which is released two weeks before Airbender.
Since Clash of the Titans there have been groans about studios rushing out 3D conversions, which some says cheapens the technology and Avatar director James Cameron said studios are putting out an “inferior product”. At least people will still have the option to see these movies in 2D, and the studios aren’t making everyone watch shoddy conversions.