The fledgling network isn’t doing so hot! According to recent reports, viewership for The CW has DROPPED almost 22% in the last year alone. NOT GOOD!
The home of new hit “Gossip Girl” is in some SERIOUS trouble, and it needs your help! Stop spending so much time on the internet and watch more TV…
18 to 34 year olds, the network’s target audience, is down about 28% this season. We’re the reason why The CW was supposed to be destined for advertising greatness, because The Boys With Money like to spend the big bucks trying to get us to buy their shiz.
Advertisers eager to reach a young demographic initially clamored to sign on to the CW, but have since cooled to the network. Steven Kalb, director of broadcast media for media-buying firm MediaHub, owned by Interpublic Group, says there were high hopes for the network when last year’s lineup was unveiled. Now, he says, “It has collapsed.”
The network has another year to see if it can gain back some of its audience. If not, rumor has it that one of the network’s partners–either CBS Corp. or Time Warner–is going to walk away from the joint venture. It’s only been two years, guys!
With only three new shows set to air next season, including the “Beverly Hills, 90210” 2.0 remake, UNcreatively titled “90210”, “Surviving the Filthy Rich,” a drama about rich kids in Palm Beach, and the reality show “Stylista”–all of which are trying to capitalize off of Girl’s success–it’s not looking good.
Well, even if The CW fails, I’m sure another network wouldn’t mind buying that cash cow!
Good luck next season… you’re going to need it!