With the success of the Paranormal Activity franchise and the surprise hit The Devil Inside at the box office earlier this year, Paramount is combining elements of the two to create an all-new franchise. The studio is teaming with the big players behind Paranormal to create a new horror movie with an all-Latino cast that centers around “Catholic-based paranormal mythology.” More below.
The Hollywood Reporter has the story, and they’re reporting that producers Jason Blum and Oren Peli (who also directed the first Paranormal Activity film) are teaming with PA 2 and 3 writer Christopher Landon for this new venture, which Landon will write and direct. (Landon wrote and directed Burning Palms, a movie I consider tied with Just Go With It as the worst film I saw in 2011.) This new movie doesn’t have a title yet, but it’s being described as a “cousin” of the Paranormal series and not a spin-off, prequel, reboot, or sequel.
Even in today’s marketplace, it’s rare that studios will announce something with their intentions being quite this transparent; it’s obvious that this entire movie is just a targeted grab at the Latino population (especially considering many are involved in Catholicism), so I imagine this going one of two ways. First, the Latino population could find it refreshing that a studio is going out of its way to represent them on screen. Or, they could reject the film as pandering. Either way, it’s a ballsy move on Paramount’s part to be so straight-up about their intentions, and we’ll have to see if this little experiment works or not. The budget will likely be so small that the risk of a surprise box-office success is definitely worth the effort.