Actress Milla Jovovich took to her Twitter account today to express her frustration about the apparent lack of promotion The Three Musketeers has recieved from Summit Entertainment. The movie hits today in the US but is expected to make half the amount of Paranormal Activity 3 this weekend, and Jovovich thinks Summit is to blame.
Here’s what she had to say to her 825,000 followers: (excuse the spelling, it’s hard to rant with a 140 character limit)
Also, “3 musketeers” opens in the US 2night! Do you think ppl know abt the movie? Ask your friends! Do they know it’s a fun family film?
Are “summit” promoting it as a family adventure movie? Or are they resting on their laurels from “twilight” n making no effort? Let me know!
I think “summit” hve swept “3 Musketeers”, a grt family adventure film, under the rug in the US. Shame on them. SHAME ON YOU “SUMMIT”.
Basically, Jovovich thinks Summit isn’t giving The Three Musketeers the marketing push it deserves because they’re releasing The Twilight Saga: Breaking Dawn – Part 1 in less than a month and are going to be flooded with money anyway. While a valid concern, a closer inspection reveals the movie, directed by her husband Paul W.S. Anderson, is getting pretty shoddy reviews (currently 24% on Rotten Tomatoes) so perhaps Summit don’t want to spend marketing money on a bad movie?
The Three Musketeers has earned $50m worldwide so far, but with a budget said to be around $80m it still has a long way to go before it’s considered a financial success (with the decline in DVD sales movies generally have to make double the budget at the box office to be worthwhile). It certainly isn’t a critical success, regardless of how Summit Entertainment is marketing it.