With a mere $10 million at the worldwide box office Jonah Hex will never make its $50+ million budget back. Warner Bros. tried to improve the movie by bringing in I Am Legend director Francis Lawrence for re-shoots at the beginning of the year, but when it came to marketing Warner Bros. pretty much wrote it off. They have a Harry Potter movie this year, afterall.
Now the promotional rounds are a distant memory Josh Brolin has shared this thoughts on the finished product, and he isn’t a fan.
“Now that I don’t have to promote it? . . . No,” said Brolin when asked if he was proud of “Jonah Hex.”
“We had an original intention and that got away from us a little bit,” he explained. “Everybody did do their best to try and create the best movie with what we had, but I think it got so derailed at a certain point that the assemblage of what we could use was so disconnected to what our original intention was that it just got mixed up.”
Brolin confessed that his feelings about the film made it difficult to promote the finished product — and he even expressed his concerns to the studio’s marketing department prior to the press tour. In the end, however, he said he found a positive angle.
“That’s what I told the marketing people at Warner Bros. I said, ‘I can’t lie about this, so I have to look for a truism that I can go with,” he said. “I do think that if you go in there kind of like with ‘Piranha 3-D’ — when you go to see that movie you go, ‘This is ridiculous and this is fun’ — so if you went into ‘Jonah Hex’ with that, I think you had a good time.”
Fortunately for Brolin this critical and financial bomb shouldn’t have too big of an impact on his career. The actor will begin filming Men in Black 3 alongside Will Smith and Tommy Lee Jones later this year, and will be seen in Wall Street: Money Never Sleeps on September 24th.