That’s right people, a single film in 2012 managed to gross over $200 million in just 3 days. A month ago I would have said that’s impossible, now I’m still recovering from an opening weekend that won’t be soon forgotten.
Before going more in depth on what exactly $207.4 million in 3 days means, I’ll give you just a few of the records broken by The Avengers this past weekend:
- fastest to $100 million;
- fastest to $150 million;
- fastest to $200 million;
- highest opening weekend, both adjusted and unadjusted for inflation;
- biggest Saturday and Sunday ever;
- highest theater average ever for a wide release;
The Avengers is already the 12th highest grossing superhero flick of all time after only a weekend and it has a very good chance to eventually become #1. For now The Dark Knight continues to lead with $533.3 million.
A few days ago I was predicting a $165 million weekend debut for this film and early reports on Friday were saying the film made $60 million that day (including $18.7 million from midnight showings). A few hours later that number went up to $70 million and finally the official Friday gross came in at $80.8 million, the 2nd biggest opening day of all time (Harry Potter and the Deathly Hallows Part 2 made $91 million). Based on that initial gross, early weekend reports were coming in anywhere from $170 to $180 million. The opening record was definitely going down. Saturday started with talk of $60 million and ended up at $69.5 million.
Finally Sunday was just as nuts as the days before, first estimated at $50 million while in reality it was $57 million. In 48 hours The Avengers climbed from $165 million all the way to $207 million, absolutely incredible and unlike anything we’ve ever seen before. The Avengers didn’t just beat the former opening record, The Avengers obliterated it with the biggest difference so far ($38.3 million over the old record). Earth’s mightiest force have definitely thrown the gauntlet and honestly, I think this record is one for the books, don’t see it going down anytime soon.
But what can $207.4 million actually mean for The Avengers in the long run? Based on how well the film played during the weekend, maintaining its momentum, having fantastic word of mouth (a rare A+ CinemaScore) and showing no signs of saturation just yet, I might go as far and say that Titanic could be in trouble. I mean we’ve all underestimated The Avengers so far, why not go all out and maybe overestimate the film for a change. Right now I think The Avengers could potentially finish somewhere between $550 and $600 million in North America, maybe even more. It might not beat Avatar but it sure is just as exciting at the box office.
Guess what, there were other films besides The Avengers last weekend. Former #1 Think Like a Man was 2nd with $8.1 million for a $73.1 million after 17 days.
In 3rd place The Hunger Games had the smallest drop in the top 10, down 48.3% with $5.5 million and a total of $380.6 million so far. This has maybe 2 more weeks left as the highest grosser of 2012, before The Avengers takes its place.
The Pirates! Band of Misfits was 4th thanks to $5.5 million while The Lucky One did $5.3 million in 5th.