Up until today it looked like Relativity Media’s Snow White movie with director Tarsem Singh and Julia Roberts had the upper hand as all the leads were in place (Lily Collins as Snow White and Armie Hammer as Prince Andrew Alcott) and it had the earlier release date of June 29, 2012.
However, with Universal recently signing Chris Hemsworth (Thor) as the male lead in Snow White and the Huntsman the studio is now in a position to challenge Relativity, and they have moved the released forward a whole 6 months from December to June 1, 2012. Four weeks before Relativity Media’s Snow White movie hits.
This move is likely due to the fact that if two similar movies are competing, it’s usually the movie released first that gets all the glory. If Universal stuck with the original December release for Snow White and the Huntsman both movies could have probably co-existed with comparisons, but little competition. However Universal’s move means it is now officialy a race, and in situations like these there is usually only one winner.
Tarsem Singh’s movie begins with the evil stepmother (Julia Roberts) killing Snow White’s father and destroying the kingdom. Snow White (Lily Collins) then bands together with a gang of seven quarrelsome dwarves to reclaim what is rightfully hers.
Snow White and the Huntsman, directed by first time director Rupert Sanders, focuses on the Huntsman (Hemsworth) who is hired by the evil queen (Charlize Theron) to track down her runaway stepdaughter (Kristen Stewart). After realizing the queen intends to kill Snow White, he helps her escape, and the pair go on the run. The Huntsman then helps train Snow White in order to defeat the evil queen.
Relativity Media are unlikely to be happy about this move from Universal, so we can expect a response from them shortly. They could move their release date forward, or another option would be to get out of the way and aim for December 2012 instead.