If you were eagerly awaiting the Avatar trailer last Thursday on the Apple Trailers website you will have noticed that the trailer didn’t appear straight away when the week long countdown reached zero. It took around 15 minutes before the trailer was actually available to download and stream. I assumed this was due to the high demand, but I never knew the demand was this big.
Twentieth Century Fox announced today that the AVATAR teaser trailer has become the most-viewed trailer ever on the popular iTunes Movies Trailer section of apple.com, which Thursday hosted the long-awaited public first look at writer-director James Cameron’s motion picture epic. The teaser registered over four million streams in its first day on the site, shattering the previous record of 1.7 million.
I guess this record is down to the hyping which has taken place over the past 2 years. Having seen the 16 minute preview on Avatar Day I can safely say that the trailer doesn’t do the film and the effects justice. People have been complaining that it looks cartoony, but when you see it on the big screen in 3D (the way it is meant to be seen) it looks amazing.
For anyone wondering the 1.7 million download record holder was Star Trek.