An All New World Awaits

That is the tagline for James Cameron’s Avatar according to ComingSoon.net:

The Opening Day Luncheon for ShoWest was sponsored by IMAX, who showed a sizzle reel of recent and upcoming IMAX movies. They didn’t show any footage from James Cameron’s highly-anticipated Avatar, which will be opening in IMAX 3D on December 18, but they did reveal a new tagline for the film which hints on what to expect:

“An All New World Awaits”

In other Avatar news Marketsaw spoke with Fox Filmed Entertainment Co-Chairman Jim Gianopulos, who revealed that we should be getting a poster soon! (It’s about f*ckin time if I do say so myself. I can understand why they won’t release footage that isn’t 100% complete but a poster could be done over the weekend!)

Michael: When do you think we might possibly see the first poster, image, or footage?

Gianopulos: Oh, the poster will be out soon. The reality, I think, for people, and especially people who understand the technology…you know, the film…Jim is essentially finished all of his shooting of the film, and it has been rendered, in working with WETA. So now the film is at WETA being rendered in its photoreal images.

Michael: A huge final pass, rendering all the final images?

Gianopulos: It’s much more than a pass. It’s taking it from its production images, to its photorealistic final images which Jim will continue to supervise in great detail as he does everything. But it’s unfair for him as a filmmaker to spend years doing this…

Michael: …To put something out that’s not 100% done…

Gianopulos: Yeah, it’s not fair–it’s not the final version. There are great portions of the film finished in final form, but they are not of complete scenes. So when we have a complete scene, when we have enough, it will come out and I think it will meet those expectations.

Michael: Another quick question – I know that Cameron had said, a while ago at least, that Fox wanted Avatar to be shown only on 3D screens. Is that still a possibility?

Gianopulos: I don’t think that’s possible, because I think that would deny the movie to too many people in too many places in the world. But most importantly, while the movie is amazing in 3D, it’s such a brilliant film, it would be brilliant in any form. It’s like saying, did Titanic have to be in 3D? Did Aliens have to be in 3D? They were truly great films.

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There are rumblings that we could get a trailer with X-Men Origins: Wolverine at the beginning of May, or Ice Age: Dawn of the Dinosaurs in July. Both are 20th Century Fox films, with the latter being in 3D, although would a kids movie be the best place to debut a trailer for a sci-fi action movie?