Last week, we told you about a new erotic book called 50 Shades of Grey that had all the major studios clamoring to turn it into a movie. British author E.L. James turned the book into a success with the e-book format, with many crediting the steamy book’s popularity to the privacy of the e-book. After a week of fielding offers from seemingly every studio under the sun, James sold the rights to Universal Pictures and Focus Features, who will market and distribute the movie together. More after the jump.
The first book in the trilogy, 50 Shades of Grey, involves a soon-to-be college graduate named Anastasia Steele who gets involved with a billionaire mogul in his late twenties named Christian Grey. He’s into S&M, and Anastasia experiences a sexual awakening as he dominates her sexually and emotionally. It’s the latest in a long line of stories about women drawn to the unattainable male, and even in the comments section of our last post about it, someone said, “I don’t think a film could EVER meet my expectations of Christian Grey and his many talents.”
I haven’t read the books, but from everything I’m hearing, women love them and it remains to be seen whether Universal and Focus can turn this into another Twilight-level success or if it will be too intense for general audiences.