It’s that time of year again. Movie studios are set to pay up to $3 million for a 30 second Super Bowl TV spot which will get their summer blockbusters in front of over 100 million people. This year the big game is on February 6th, and the list of movies which will be getting TV spots has been revealed.
From The Hollywood Reporter:
Paramount will have the biggest studio presence during the telecast, buying ad time to plug four films — J.J. Abrams’ alien-invasion pic Super 8, the threequel Transformers: Dark of the Moon and Marvel’s superhero pics Thor and Captain America: The First Avenger.
Disney has bought time during the game for Pirates of the Caribbean: On Stranger Tides, while Universal and DreamWorks’ will plug the Daniel Craig-Harrison Ford sci-fi western Cowboys & Aliens.
Several studios are bypassing the game proper and airing spots during pregame festivities, when rates are substantially lower. That includes Sony, which will air spots for Just Go With It (Feb. 11), Battle: Los Angeles (March 13) and summer title Priest (May 13) in the hours leading up to the game. Paramount also will have a major pregame presence, buying time for Rango (April 4) and Kung Fu Panda 2 (May 27).
Warner Bros. and 20th Century Fox appear to be sitting this year out, but that could change.
All the trailers end up appearing online soon after so if you aren’t watching the Super Bowl keep an eye on Filmonic on February 6th for a TV spot bonanza.