Transformers is back in theaters in full swing for yet another bombastic 4th of July. Despite the release of two other movies this weekend, Larry Crowne and Monte Carlo, Transformers: Dark of the Moon has the field all to itself. It’s only competition comes from the numbers made by the previous entries.
Transformers: Dark of the Moon is the 9th movie of famous director explosionaire Michael Bay and has already started blowing up 4013 theaters across North America. So what explosive new features will this 3rd (and last, at least for Bay) autobots adventure bring to the table? Well, 3D would be the biggest thing here then there’s the running time, 10 minutes longer then Transformers: Revenge of the Fallen while at the same time coming up $5 million cheaper ($195 compared to $200 million).
No matter what critics say (36% on Rotten Tomatoes) I have to give credit to Michael Bay, he made a bigger, louder and longer sequel, not to mention he shot it in 3D, all without going over budget but actually under budget. Probably the best financial decision was giving Megan Fox the old “you’re fired”, that must have easily saved them a fortune in tanning lotions. But this is all besides the point, box office is the key word here and Transformers movies have done exceedingly well on that front for the past 4 years with the first one packing $319.2 million while the much less lauded second one making $402.1 million. So with such a strong legacy, Transformers: Dark of the Moon is a shoe-in for lots and lots of green.
Anyway, the movie opened on Tuesday and has made (if we go by Deadline’s estimates) over $63 million in 3 days. Over the weekend I’m expecting around $90-95 million for what should look like over 155 million over the first 6 days. 4th of July will probably come in with another strong $30+ million for $185-190 million in 7 days. That is more then the $150 million Paramount were expecting but significantly less then what Transformers: Revenge of the Fallen made back in 2009.
Cars 2 is looking at a good hold, $38 million for a solid 2nd place while newcomer Larry Crowne, starring Tom Hanks and Julia Roberts, has a shot at more then $20 million over the weekend. Last time these two met was for Charlie Wilson’s War, a very different movie that made $66.6 million after opening with $9 million during 2007’s Christmas. That was an R-rated war drama while this is a PG-13 romantic comedy so it is safe to assume it should do better business, at least opening weekend.
Bad Teacher is still looking hot with $19 million for 4th place while Super 8 will battle Green Lantern for 5th place, each with $8 million or so.
The last new wide release of the week is Monte Carlo, a PG-13 romantic comedy starring Selena Gomez that is probably going to gross $6-7 million for 7th place.
Next week Kevin James is the Zookeeper while Jason Bateman and Jason Sudeikis try to murder their Horrible Bosses.