Filming on The Dark Knight Rises is now under-way, and so is the viral marketing. You may remember the viral marketing for The Dark Knight which had people running around various cities looking for clues, and they were eventually rewarded with a screening of the trailer. It looks like Warner Bros. are approaching Rises in a similar fashion, and they intend to keep fans busy for the next year or so.
Well the first bit of viral marketing kicked off today, and it led fans to the first official image of Tom Hardy (Inception) as Bane!
It started when someone alerted SHH to the official site for The Dark Knight Rises over at TheDarkKnightRises.com. All it consisted of was a black screen with an audio file with the sound of people chanting. Someone download it and worked some magic in an audio file program, and the file apparently came up with the term “#thefirerises”. This then lead people to Twitter, and the Twitter account Twitter.com/TheFireRises which sent out links to the image of Bane.
You can check out the large version of the image here!
We can expect a lot more of this over the next year. Maybe we’ll get a look at Catwoman next?