No surprises at the box office this past weekend where The Rite took the lead with a soft but still respectable $14.7 million. The problem is the top 12 movies combined only made $92.4 million compared to $128.1 million a year ago and $129.4 million 2 years ago. So what the hell happened, why such a bad weekend, one answer after the break.
Nothing really interesting for people to see, not enough reasons to spend their hard earned money on a movie ticket, that is the answer. We had a soft December full of disappointments and now January, even with decent hits like The Green Hornet and No Strings Attached can’t keep up. Fortunately 4 of the first 9 titles this weekend are nominated for Best Picture at the Oscars so we definitely don’t lack quality and if anything, those 4 movies are raising what would otherwise be an even worse weekend and overall January. The Fighter is in 9th place with $3.9 million and $78.5 million so far, Black Swan is 8th with $5.1 million and a $91.1 million total while True Grit is 6th with $7.5 million and $148.7 million after 41 days. Finally the last of the 4 is The King’s Speech at number 5 with $11 million (up 40.9% from last weekend) and $73.1 million after no less then 67 days (oldest movie in the top 10).
Now as mentioned above, The Rite was first with $14.7 million but somewhat surprising was No Strings Attached having a very small drop from a week ago, only -31.8% for $13.4 million, 2nd place and a total of $40.4 million in 11 days for this second Natalie Portman flick in the top 10 (Black Swan being the other).
Coming in 3rd place was The Mechanic, $11.4 million, a bit less then what I was expecting but still decent. The reported budget of $40 million for this movie seems a bit high so if true, I seriously doubt The Mechanic could eventually turn a profit from tickets sold at the box office.
Finally in 4th place we got The Green Hornet, $11.2 million for a good $79.1 million in 18 days. Will certainly pass the $100 million mark but won’t go a lot higher then that, maybe $110 million. Considering the $120 million budget, this might be the last we’ll see from The Green Hornet for a very long time, unfortunately.