As expected, The Help took home the box office crown for a 3rd time in a row over the weekend. Tepid competition and unimpressive holdovers helped the flick become the first in over a year (since Inception in July 2010) to score a hat-trick. So without more babbling, I give you the numbers, right after the break.
The Help actually managed to go up since the last box office count with $14.5 million (+0.4%) over the normal 3-days and a bigger then anticipated $19.8 million over the full labor day weekend. $125.7 million is what this movie made after 28 days (or one might say, 28 Days Later, pun intended) and I’m betting it’s going to gross at least $50-60 million more. Even $200 million is a possibility given the fine box office legs on this movie.
The Debt was rather surprisingly 2nd with $9.9 million over the 3-days and $12.8 over the long weekend. That adds to a $14.7 million 6-day opening for this R-rated thriller. I’ve got no budget on this so I’m gonna guess that it did good enough, all things considered.
In 3rd place the critically panned Apollo 18 made just $10.7 million over the long 4-day weekend. In line with expectations, couldn’t ask for more from this. And don’t worry, we won’t be seeing this again in the top 5.
4th place is a mixed bag since it belongs to both Shark Night 3D and Rise of the Planet of the Apes, depending on how you look at it. You see, over the normal weekend, Shark Night 3D took $8.4 million while Rise of the Planet of the Apes made $7.9 million. Now if we were to gaze at the longer labor day weekend that also includes Monday, then Apes would be 4th with $10.3 million while the 3D shark movie that’s supposed to take place mostly at night (trailers show a lot of day shots, just saying) grossed $10.1 million. Rise of the Planet of the Apes is at $163.1 million after 33 days, good job primates.