Not even Irene, the hurricane that hit the East Cost over the weekend, was enough to blow The Help away from the top spot. As expected, Colombiana, Don’t be Afraid of the Dark and Our Idiot Brother were no match for the $25 million drama about African American maids working in white households in 1960’s Jackson, Mississippi.
With $14.5 million over the weekend, The Help managed to stay on top for another weekend, bringing its box office total to $98.6 million after 20 days. By the time you read this, The Help will already be passed the $100 million mark and even if it were to stop there, it would still be considered a big hit. Thing is, this ain’t even close to stopping and with a bit of luck, it might just be on top again next weekend.
Colombiana was 2nd with $10.4 million and considering the $40 million budget this had, it will need a pair of fine box office legs to at least match the production cost. I’m sorry for Zoe Saldana, but I don’t see this going past $35 million when all is said and done.
Rise of the Planet of the Apes found its way to 3rd place with $8.8 million for an impressive total of $149.6 million after 25 days. I used to compare this flick to X-Men: First Class (opened similarly, reboot/prequel from Fox) and G.I. Joe: The Rise of Cobra (similar opening weekend and release window 2 years ago) but now Apes is blowing past both of them. I’m not sure anymore if it can make it to $180 million, like the 2001 Tim Burton Planet of the Apes remake, but it should come close. Regardless, this new one was cheaper then the old one (I know, strange) so Fox should be good to go on that sequel.
4th place is Don’t be Afraid of the Dark with $8.5 million. A bit underwhelming for this new release, I mean the similarly presented Insidious opened with 13.2 million back in April. That cost only $1.5 million compared to the $25 million invested in Don’t be Afraid of the Dark. So essentially it will need strong holds and good international numbers to make a profit.
Finally in 5th place Our Idiot Brother grossed $7 million. With this flick, such a number was to be expected. It’s a cheap movie, $5 million budget, box office numbers are just fine. In all honesty, it was a bit of a risk going with such an indie flick wide from the start but it seems to have payed off. Not breaking any records but not losing money either, it’s probably the only new wide release that didn’t disappoint box office wise.
Going down a few spots, Harry Potter and the Deathly Hallows Part 2 is now at $371.1 million, Captain America: The First Avenger is at $169 million while Transformers: Dark of the Moon is at $349.5 million and should reach $350 million by the end of the week. Harry Potter seems to be going for the $380 million mark, maybe just enough to beat Star Wars: Episode 3 – Revenge of the Sith for 12th place on the all time domestic list.