The Help is not afraid of the dark or the other new releases this weekend, aiming for a repeat on top of the box office. Today we’ve got three movies opening wide, Don’t be Afraid of the Dark, Colombiana and Our Idiot Brother, neither of them looking particularly menacing to The Help. The numbers for the weekend can be found right after the break.
As mentioned previously, The Help is poised to win the weekend with $16 million and that should brings its total to over $98 million in just 19 days. Unless Don’t be Afraid of the Dark breaks out, beating expectations, there’s absolutely nothing challenging The Help.
Don’t be Afraid of the Dark is a Guillermo del Toro written and produced horror flick that opens in 2760 theaters. A remake of an ABC made-for-TV movie from 1973, Don’t be Afraid of the Dark should open similarly to Insidious ($13.2M) with $14 million, good for 2nd place.
Colombiana, opening in 2614 theaters, fights Rise of the Planet of the Apes for 3rd place, both looking at $10-11 million. Colombiana stars Avatar‘s Zoe Saldana and looks like a decent action movie so I’m not going to be surprised if it makes a bit more then I’m writing here. Apes on the other hand should pass the $150 million mark on Sunday regardless of the spot it takes.
Finally, 5th place is to be taken by Our Idiot Brother, an indie comedy that, surprisingly, managed to nab a wide opening with a hefty 2555 theaters. This film turned a few heads at Sundance back in January and was lucky enough to get a distributor (Weinstein Company) confident enough to get it out there without the usual limited first, wide later (if successful enough) approach. Obviously, the great cast helps since Our Idiot Brother stars Paul Rudd, Elizabeth Banks, Zooey Deschanel, Emily Mortimer and Steve Coogan, quite a bunch. I wish this movie would make more money and I’m not going to hide that I have a soft spot for Zooey Deschanel (who doesn’t), still, I know better and Our Idiot Brother isn’t going higher then $9 million.
Next weekend The Debt is unleashed on Wednesday, Apollo 18 goes for a Blair Witch Project in space approach while Shark Night 3D is probably exactly what it sounds like.