The trailers for Tarsem Singh’s Mirror Mirror have been met with mixed response, but one person who isn’t a fan of them is the director himself.
Singh recently expressed his frustration about how the film is being marketed by Relativity Media to Digital Spy while promoting the UK DVD and Blu-ray release of Immortals.
“I’m really angry at the trailers,” he said. “I’m a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off.
“The posters are okay, they’re still neutral, but we’re trying to get the film out there so people don’t judge it by the trailer.”
Asked if he had any control over the cutting of the Mirror Mirror trailers, Tarsem responded: “I backed away from it a bit. I fought that fight on Immortals and I found that I was taking my eye off the movie. I said I’ll fight for the movie, but marketing can fight for how you want to sell it.”
The trailers for Mirror Mirror give the impression the movie is a bit silly and family oriented, which is not to everyone’s taste, but there is a market out there for films like that. It doesn’t help that Snow White and the Huntsman has gone for a more dark/gritty approach, which just makes Mirror Mirror look light and fluffy in comparison.
Mirror Mirror, begins with the evil stepmother (Julia Roberts) killing Snow White’s father (Sean Bean) and destroying the kingdom. Snow White (Lily Collins) then bands together with a gang of seven quarrelsome dwarves to reclaim what is rightfully hers. Armie Hammer plays Prince Andrew Alcott and Nathan Lane plays Brighton, the Queen’s servant.