Dark Knight Viral Marketing Strikes Again!
The people behind The Dark Knight have done an amazing job piquing The Internet’s - i.e. everyone on the internet’s - interest in the movie. From widgets and viral videos made specially for online viewers, to making-of featurettes and websites built specifically for characters in the film. I’m not sure if all of this is necessary, considering the massive success of the first film and the added value of the movie being Heath Ledger’s last completed movie (sadly), but it can only help.
Latest in the line of specialty websites is a site for the Gotham City Pizzeria. It looks like a simple pizza place, with a little information about the company and a menu of their food. However, take a closer look!
Put your mouse over the “HA” in “GOTHAM” and see what happens. Click on it for a surprise: a clip with Harvey Two-Face!
I’d guess this is going to be somewhere towards the end of the movie, which would be a nice set-up for movie three!















