With Marvel bigger then ever, Superman and Batman back, superheroes were at their highest and surprisingly, they would not stop there, going above and beyond. Unfortunately there are certain steps that must be taken to actually manage to go above and beyond and, like every genre, the bigger they get, the more stinkers you have to shove to the side in order to get to the good stuff. Today we’ll do a bit of digging starting with My Super Ex-Girlfriend from 2006.

My Super Ex-Girlfriend was a comedy that tried to spoof the superhero genre, it wasn’t Elektra bad but it wasn’t good either. So it only made $22.5 million in North America and $60.9 million worldwide. Coincidence that Uma Thurman’s career took a nose dive after this with her only noteworthy appearance in the past 5 years being a very small role in Percy Jackson and the Olympians? I think not.

Next up is Zoom, a movie I had no idea even existed so I’m seriously scraping the bottom here. This came out in August 2006 starring Tim Allen and from the look of the poster it could be another The Incredibles rip-off… or not, I won’t bother looking more into it. Oh, almost forgot, $11.9 million in North America and $12.5 million worldwide (yes, it made only $0.5 million internationally).

Ghost Rider was the first superhero offering of 2007 and after opening with $45 million, it went on to gross $115.8 million in North America and $228.7 million worldwide. This had been a dream project of actor Nicholas Cage for years and from a financial point of view, it performed well enough but quality wise, the movie, well, it kind of sucked. There’s a sequel coming out next year, probably Sony thinking that people forgot the first one.

In May 2007 Spider-Man, the biggest player of them all back then, returned in Spider-Man 3, an overblown sequel that palled in comparison to the first two movies. What makes matters worse is previews made it look like the second coming and everyone was pumped, it was by far the most highly anticipated movie of 2007 and it showed just that opening weekend, scoring a record breaking $151.1 million. In North America it made $336.5 million, so a good deal less then previous entries but the 554.3 million it made internationally, made damn well sure that worldwide, this would become the new superhero box office standard with a whopping $890.7 million. What happened here was Raimi didn’t know if this would end up being his last Spider-Man flick or not, so he went all out, way all out, going overboard one to many times (emo Peter Parker is not something easily forgotten). What ended up as the highest grossing entry in the series would also bring the death of the Tobey Maguire-Sam Raimi Spider-Man in favor of a new take on the superhero, one very bold reboot slated for 2012 and simply called The Amazing Spider-Man. Naturally, this wasn’t a properly that Sony wanted to lose to Marvel anytime soon considering the Spider-Man movies were the top 3 highest grossing superhero flicks at the time.

Fantastic Four: Rise of the Silver Surfer, opening in June 2007, was the sequel to the 2004 Fantastic Four. Everyone returned for this and it showed, as it was that same movie we got three years before, just with a bigger budget. While it did make a decent amount of cash, $131.9 million in North America (down from the first one) and $289 million worldwide (also down), it wasn’t worth it to Fox to risk money on a 3rd movie that could have made a lot less. That being said, neither of these flicks were particularly bad, just really really average and sustaining such a franchise for more then 2 entries is not an easy feat. In other words Fox cashed out on Fantastic Four before the eventual hitting of the bottom.

While Fox avoided the bottom, we won’t, because what comes next is Superhero Movie from March 2008, an abomination of epic proportions, on the same level as Elektra and Catwomen. This is the very definition of a BAD movie. This was so bad that it actually tried to spoof movies that were not even out at the time, talk about a lack of ideas. A superhero spoof done right could be comedy gold but this movie doesn’t even deserve the bottom of a latrine. $25.8 million in North America and $71.2 million worldwide makes me really sad knowing that much better movies made a lot less money.

So there’s a saying, if you’re down, you can only go up and with Iron Man, released just 2 months later, we went way up. This movie really blew it out of the park with fantastic reviews (94% on Rotten Tomatoes) and phenomenal success. With $318.4 million in North America and $585.1 million worldwide, this was the movie that started the best summer superheroes have ever had. Not just that, it also relaunched Robert Downey Jr.’s career and put Iron Man on the map, showing the world that it wasn’t just Spider-Man, Batman, Super-Man and X-Men out there. Now that I think about it, there sure is a lot of “MAN” on there. Iron Man was also the first 100% Marvel produced superhero flick, not bad at all for a first try.

Now what Marvel were gearing for with Iron Man was an epic superhero team-up based on The Avengers comics. For that movie to happen, they needed to first introduce the heroes that would be part of that story in their own movies and hopefully, those movies would become hits. They obviously succeeded  with Iron Man and Hulk was next. Now this wasn’t just any Hulk cause you see, back in 2003 we already had a Hulk that didn’t exactly set the world on fire and wasn’t particularly faithful to the comics either. So Marvel tried their luck with something different, a reboot called The Incredible Hulk. Now because this only features the origin story in a few clips during the intro of the movie, it might as well function as a sequel to the 2003 Hulk. Starring Edward Norton, The Incredible Hulk made $134.8 million in North America and $263.4 million worldwide, hardly the level of success Marvel were expecting from the character. Now because I live in the future (not really) I can tell you that in the end, Marvel went with another Hulk for The Avengers, so that makes it three Hulks in just 9 years, crazy, right?

Next part, well, it’s all been leading to this so I might as well get it out of the way, The Dark Knight and also a bunch of other great and not so great movies.

Part 1, 2, 3, 4, 5, 6, 7.

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Hot on the heels of Fast Five, Marvel’s latest superhero entry continues the momentum of Summer 2011. Kenneth Branagh’s Thor is a notable departure from the more reality-based Iron Man franchise; this movie spends half of its duration on Earth, but also introduces audiences to the Norse realm of Asgard. A star-making performance from Chris Hemsworth, a nicely balanced script, and an organic blending of S.H.I.E.L.D. mythology make Thor a blast to watch and one of the best films Marvel has made to date.

Who would have thought the guy from the opening scene of J.J. Abrams’ Star Trek had the ability to carry an entire film? But Chris Hemsworth has insane screen presence, easily holding his own against the gravitas of veterans like Anthony Hopkins as Odin, king of Asgard. Hemsworth is jacked, absolutely believable as a badass warrior with a terrible temper. Tom Hiddleston plays Thor’s younger brother Loki*, a jealous conniving trickster competing for their father’s affection. He does a great job as the villain here, and (SMALL SPOILER ALERT) he’ll be interesting to watch as an evil force in Joss Whedon’s The Avengers. I’ll go ahead and get my biggest complaint with the film over with now: Thor’s transition from hot-headed blowhard to humble servant struck me as rushed, with the screenwriters clearly trying to pick up the pace and get the action rolling again about halfway through the film.

Thor is important because it beats WB’s Green Lantern to the punch when it comes to epic space-themed superhero movies this summer. Asgard is a fantasy world, to be sure, but Branagh applies his Shakespearean experience to that world and grounds it with universal paradigms as old as storytelling itself: a king passing down his throne, betrayal between brothers, loyalty among warriors, and much more. These are themes we’ve seen countless times, and make it much easier to relate to relate to these events as they’re surrounded in otherworldly visuals. The production design of Asgard is fittingly regal, a vast empire filled with towering structures and CGI crowds. Alternating between impressive and slightly cheesy, the look of the movie is ultimately effective enough for an audience to accept the characters riding across a rainbow bridge and fighting Frost Giants.

But that’s only half of it. Once Thor is banished to Earth, he becomes a point of interest for Natalie Portman’s Jane Foster, a scientist searching for a link between worlds. There’s something of a love story tossed in, but Peter Parker and Mary-Jane Watson this ain’t. Portman works just fine, but this is not a standout performance for her. She’s gorgeous – no surprise there - so it’s easy to see why the god of thunder would fall for her. Kat Dennings plays Darcy, an intern seemingly more concerned with making quips than contributing to Jane’s research. Thankfully, even as a character so blatantly written as comic relief, Dennings never strays into annoying territory. She’s given just the right amount of one-liners, and her quippy delivery and cutesy persona is exactly what the movie needs to balance out the sometimes overly serious drama going on back on Asgard. The success of the film is largely dependent on how believably it transitions between the two worlds, and even though the love story isn’t the most compelling aspect of this movie, the film is equally effective regardless of the setting. Stellan Skarsgard is also a fantastic addition to the cast, playing Dr. Erik Selvig, the veteran father figure on this side of the universe.

One of the things this movie does best is incorporate the characters and elements of S.H.I.E.L.D. into the story in an organic way. Katey Rich wrote a solid piece at CinemaBlend detailing the things Thor does better than Iron Man 2, and its treatment of S.H.I.E.L.D. is the standout achievement in my opinion. Clark Gregg’s Agent Coulson discovers Mjolnir (Thor’s hammer, which Darcy hilariously mispronounces continuously throughout the movie) and forms a compound around it, setting up for a confrontation with Thor when he comes to retrieve it. Personally, I’m glad the actor has a bit more to work with here than in previous films. The only slightly negative S.H.I.E.L.D. comment I have was the totally unnecessary cameo of Hawkeye (Jeremy Renner), who not only has about three lines and never fires a single shot, but basically just appears so audiences will recognize him when he shows up in the upcoming SuperTeamUp movie The Avengers in 2012.

Though the film is well balanced, the action is a bit uneven. The battle scenes on and around Asgard are much more cartoonish and outlandish than the ones set on Earth; I’ll take the practical effects used in the explosions in the Destroyer sequences over the digital effects used during fights with Frost Giants any time. The graphics are decent overall, but the crazy color scheme of the world of the gods got a little too outrageous for my tastes as the movie progressed. Also, the 3D is pretty worthless, so save your money and see the 2D version if one’s available in your area.

Marvel has accomplished their goal with Thor: the film hasn’t even hit American theaters yet and it’s already made nearly $100 million overseas, seemingly assuring a direct sequel. But more importantly for Marvel, Thor will serve as a gateway for its lesser known “magic-based” characters to find a home on film. After watching a movie about Norse gods, it should theoretically be easier for audiences to digest a movie about a powerful sorcerer like Dr. Strange, for example. But in the meantime, we can be content that Thor is a well-directed, visually interesting (far of those canted angles, eh Branagh?), exciting entry into Marvel’s quickly-expanding film library. Until next time…

*I’m just going to go ahead and assume Thor is a prequel to The Mask, since Loki is the spirit locked in the mask that gives Jim Carrey his crazy powers in that movie.

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Yesterday we got images of Pamela Anderson and Regina Hall spoofing around, and today we have the poster! Its cool to see a bit of X-Men and Fantastic Four spoofing going on, unlike the trailer suggested.

For those who haven’t seen the trailer, here it is:

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‘Wow’ is all I have to say for these. When I first watched the trailer for Superhero Movie, it looked like it was just spoofing the first Spiderman movie, which was kind of rubbish, considering there are tons of comic book/superhero movies to spoof. Now these images show that they are indeed spoofing other movies, which makes me want to see the movie 25% more. Here we have Pamela Anderson As Invisible Woman, spoofing Jessica Alba in Fantastic Four, and Regina Hall as Mrs Xavier, spoofing X-Men and Patrick Stewart!

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