Back in May Disney decided to change the title of John Carter of Mars to simply John Carter, removing the cool and interesting part of the title in the process. Soon after Mark Strong, who plays Matai Shang in the film, said the change was because “in the beginning he’s John Carter, but by the end of the first film, he’s John Carter of Mars; so he’s earned that title.”

Strong’s reasoning made some sense, and as Disney is hoping for sequels they can add ‘of Mars’ should they happen. However, director Andrew Stanton has now revealed the real reason for the change was mainly down to marketing.

From Bleeding Cool:

“Here’s the real truth of it. I’d already changed it from ‘A Princess Of Mars’ to ‘John Carter Of Mars’. I don’t like to get fixated on it, but I changed ‘Princess Of Mars’… because not a single boy would go. And then the other truth is, no girl would go to see ‘John Carter Of Mars’. So I said, “I don’t won’t to do anything out of fear, I hate doing things out of fear, but I can’t ignore that truth.

“All the time we were making this big character story which just so happens to be in this big, spectacular new environment. But it’s not about the spectacle, it’s about the investment. I thought, I’ve really worked hard to make all of this an origin story. It’s about a guy becoming John Carter. So I’m not misrepresenting what this movie is, it’s ‘John Carter’. ’Mars’ is going to stick on any other film in the series. But by then, it won’t have a stigma to it.”

Studios often change titles after doing some marketing research, and it just so happens the males in the focus group didn’t like princesses and the females weren’t fond of planets. Disney’s Tangled was originally called Rapunzel but they thought it would discouraged young boys from seeing the film, so they changed the title and used the male character more in the marketing. Tangled ended up making nearly $600m worldwide, so it obviously worked. We’ll have to see if John Carter has similar success when it hits in March.

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The teaser trailer for Disney’s John Carter was released back in July and introduced us to the set-up, but offered little action or anything to get too excited about.

Now the studio has released the second full length trailer, and we finally get to see where some of the $200+ million budget went. It also looks pretty good.

Watch below:

From Academy Award(R)-winning filmmaker Andrew Stanton comes “John Carter”–a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars). “John Carter” is based on a classic novel by Edgar Rice Burroughs, whose highly imaginative adventures served as inspiration for many filmmakers, both past and present. The film tells the story of war-weary, former military captain John Carter (Taylor Kitsch), who is inexplicably transported to Mars where he becomes reluctantly embroiled in a conflict of epic proportions amongst the inhabitants of the planet, including Tars Tarkas (Willem Dafoe) and the captivating Princess Dejah Thoris (Lynn Collins). In a world on the brink of collapse, Carter rediscovers his humanity when he realizes that the survival of Barsoom and its people rests in his hands.

John Carter will be released March 2012.

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Filming on Disney’s John Carter of Mars has been under-way since the beginning of the year, and now they have finally set a June 8, 2012 release date for their sci-fi epic.

John Carter of Mars will be director Andrew Stanton’s first big live-action movie after working on Finding Nemo and Wall-E. The cast includes Taylor Kitsch and Lynn Collins (Gambit and Kayla from X-Men Origins: Wolverine), Thomas Haden Church who played Sandman in Spider-Man 3, Mark Strong, Dominic West, James Purefoy and Samantha Morton. Willem Dafoe will also be playing a 10-foot alien with four arms called Tars Tarkas.

Here is the synopsis:

Carter is an American Civil War veteran who goes to sleep in a cave after being chased by Apache Indians and wakes up on Mars, here called Barsoom. Formerly an Earthlike world, it became less hospitable to life due to its advanced age: as the oceans evaporated, and the atmosphere thinned, the planet devolved into partial barbarism with the inhabitants hardened and warlike, fighting one another to survive. Barsoomians distribute scarce water supplies via a worldwide system of canals, controlled by quarreling city-states. The Martian atmosphere is maintained by a power plant. Carter rescues a humanoid Red Martian princess, Dejah Thoris, from the belligerent four-armed Green Martians, whose respect he gains for his superior strength and fighting ability. He enlists the Green Martians’ assistance in winning a civil war, and saves Mars from destruction when its atmosphere plant malfunctions.

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While on the rounds promoting Daybreakers Willem Dafoe revealed to io9 that he will be heading to London next week to begin work on John Carter of Mars. Dafoe will be playing a 10-foot alien with four arms called Tars Tarkas.

What was the appeal in doing John Carter of Mars?

Andrew Stanton, the material, the idea that I’m going to play a 10-foot Martian Warrior. I live very much in the independent cinema world, which is great and that’s where we find a lot of great filmmakers and sometimes more freedom to make personal films. But the flip side of that is, sometimes there isn’t a lot of protection or care. There may be an emotional rigor, but sometimes you don’t have the the technical stuff to work with. You can have lousy lighting [and] no time to prepare properly. You are very vulnerable.

When someone asks you to make a movie directed by Andrew Stanton, with Disney behind, a big tent-pole movie… I know from making Finding Nemo how these Pixar guys work. They’re very thorough , they’re very rigorous, they really get it. It’s a real pleasure because you get so protected because they are so well researched. And you get so much help trying to make something. I think I got excited about that. I like to go back and forth, but it was time to do a big movie again.

Are you going to have to wear two extra prosthetic arms?

I’m not telling. And you know what, I can’t talk that much about it, because I don’t know yet. We don’t even start shooting next week it’s part of prep, I go to London and we do the things that we need to do to know how to start this project… I think officially production starts the 18th.

John Carter of Mars will be director Andrew Stanton’s first big live-action movie after working on Finding Nemo and Wall-E. As well as Dafoe, the cast includes Taylor Kitsch and Lynn Collins (Gambit and Kayla from X-Men Origins: Wolverine), Thomas Haden Church who played Sandman in Spider-Man 3, Mark Strong who we recently saw in Sherlock Holmes, Dominic West, James Purefoy and Samantha Morton.

Carter is an American Civil War veteran who goes to sleep in a cave after being chased by Apache Indians and wakes up on Mars, here called Barsoom. Formerly an Earthlike world, it became less hospitable to life due to its advanced age: as the oceans evaporated, and the atmosphere thinned, the planet devolved into partial barbarism with the inhabitants hardened and warlike, fighting one another to survive. Barsoomians distribute scarce water supplies via a worldwide system of canals, controlled by quarreling city-states. The Martian atmosphere is maintained by a power plant. Carter rescues a humanoid Red Martian princess, Dejah Thoris, from the belligerent four-armed Green Martians, whose respect he gains for his superior strength and fighting ability. He enlists the Green Martians’ assistance in winning a civil war, and saves Mars from destruction when its atmosphere plant malfunctions.

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Taylor Kitsch, who played Gambit in X-Men Origins: Wolverine, and Lynn Collins, who played Wolverine’s female, have joined Disney’s John Carter of Mars. All we need now is Liev Schreiber and Will.I.Am and we have a Wolverine spin-off set in space!

From The Hollywood Reporter:

Taylor Kitsch and Lynn Collins will star in “John Carter of Mars,” the adaptation of the Edgar Rice Burroughs book series that Andrew Stanton is directing for Disney.

The movie is a big step for Stanton — who as one of Pixar’s top creators directed the company’s animated films “Finding Nemo” and “WALL-E” but will now helm his first live-action feature — and Disney, which hopes the big-budget production will launch a franchise on the scale of “Pirates of the Caribbean.”

“Carter” centers on a civil war veteran who finds himself mysteriously transported to Mars, where his involvement with warring races of the dying planet force him to rediscover his humanity.

I wonder if their involvement in X-Men Origins: Wolverine helped them get the roles, with one of them recommending the other to the director and producers. Either way this could end up rather entertaining, especially since they have Andrew Stanton who has worked magic at Pixar for years. However, will he be able to work the same magic in a live action environment?

In other John Carter news Thomas Haden Church, who played Sandman in Spider-Man 3, told Reel Talk that he too has joined the cast. The way things are going I wouldn’t be surprised if they hire an actor who appeared in The Dark Knight and another from Iron Man. Get all the superhero bases covered.

Filming will begin at the beginning of 2010, with the release date currently set for 2012. This gives them plently of time to get it right (and possibly change the name to something a little cooler).

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