For the past few years, viral marketing has become increasingly popular with blockbusters and small-budget films alike, and it’s hard not to see why considering it gives an audience a fun and interactive way to get more out of the story, creating a unique experience.
For example, the film Cloverfield gave us both encrypted videos, fake news stories, and mysterious websites, allowing the viewer to piece together both the plot and origins of the monster that was otherwise not seen in the actual film, giving it a more realistic feeling.
We’ve even seen it used in The Dark Knight, as well as The Dark Knight Rises, using videos, websites, and fake news stories (see a pattern here?) rewarding those seeking more details early reveals of footage or even the first appearance of the villain.
Well keeping up with that trend is Sony, who has continued the viral marketing campaign for The Amazing Spider-Man, this time in the form as a newscast from the Daily Bugle.
You can check it out below:
So something new you should have caught on before even finishing the video is that instead of a newspaper, the Daily Bugle has now been updated into a TV Station and instead of J. Jonah Jameson as the heckler, we now have Captain Stacey. Sure we had a few hints to this, but the video confirms how different this new Spider-Man film is really going to be.
The video does a great job of setting up how important the public’s reaction to the image of Spider-Man is to the overall plot (a la The Dark Knight) and the new take on The Daily Bugle does a more effective job of this for a new generation rather than just a written news story and a few pictures would.
The video also gives a new website to explore for all that viral-y goodness, Webbedmenace.com. On it is a wanted poster of Spider-Man that harkens back to some of the original stories of the comic books from Steve Ditko and Stan Lee, which is definitely worth checking out all on its own.
If that wasn’t enough, you can also submit your own Spider-Man sighting in video or picture form. With the viral campaign going very strong, it’s good to see that The Amazing Spider-Man is continuing to explore new ideas while still staying faithful to the comics and not resorting to just another rehashing of a story already told.
The Amazing Spider-Man hits theaters on July 3rd, 2012.