Two new movies open wide this weekend in North America, Salt starring Angelina Jolie and Ramona and Beezus starring Selena Gomez, very different movies.
Salt opens in 3612 theaters (this many venues usually means the distributor has a lot of faith in the movie) and comes from Sony and Columbia. This is a full on action flick in the vein of the Bourne series that is supposed to solidify Angelina Jolie’s box office draw status. Personally, while I do think Ms. Jolie can open a movie, she really ain’t Will Smith and Salt looks very run of the mill, also 56% on Rotten Tomatoes means it might very well be just that, an average spy flick. This is expected to open around $30 million and I’m going to keep it close to that, $32 million from me.
Ramona and Beezus comes into 2719 theaters from Fox and is based on a very popular series of books. From the previews it looks like good old family fair aimed mostly at young girls. Unfortunately, movies aimed at young girls have a tendency to not bring that much money at the box office, turning out to be a lot more profitable on DVD and Blu-Ray. So I don’t see Ramona and Beezus making more then $8 million or so.
But the winner of the weekend will be none of the above, instead we will have Inception for a second time in a row. After downright phenomenal weekdays that made it pass $100 million in North America before Friday in just 7 days since it opened, Inception is looking at around $35-$40 million for the weekend, but I’m going to say $37.
Despicable Me will have another great weekend at $20 million or so that should drive this great movie to $157 million and ever so close to becoming the 4th animated flick to hit $200 million in a row this year.
Rounding out the top 5 is The Sorcerer’s Apprentice, clearly a bit of a disappointment for the parties involved, $8-$9 million this weekend. Still can’t decide if this will make more or less then Ramona and Beezus. And then there’s the outside chance that Toy Story 3 might overtake one of this two and finish in the top 5 for the 6th weekend in row. Definitely the 4-5-6 spots could go either way and I ain’t leaving The Twilight Saga: Eclipse out of the equation either if Ramona and Beezus manages to underperform, in this day and age it seems young girls are more interested in vampires and werewolves.