It took 16 weeks for 2011 to finally have a weekend higher then what 2010 offered around the same date 1 year ago. As I’ve said many times before, 2011 has been so far, well, abysmal would be the right word, so this past weekend came as a breath of fresh air. More details regarding said breath of fresh air after the break.
First thing, Rio stayed on top for a second weekend in a row, $26.3 million, down only 32.9% and now stands at $84.1 million after 11 days. Tomorrow you’ll see that Rio is doing even better around the world. This is the 6th animated feature for Blue Sky Studios and continues their streak of box office hits, establishing them once again as one of the most valuable studios in the business. It is really amazing how they can keep making this movies at the lowest prices (Rio cost $90 million) and they’ve saved 20th Century Fox a few times from humiliation since when nothing else worked (bomb after bomb), Blue Sky always turned in a box office hit. That said, they got the artists but they sure could hire a few Pixar writers for their movies, just saying.
Madea is back in Tyler Perry’s Madea’s Big Happy Family, a strong 2nd place with $25 million but a soft opening for a Madea movie. Just 2 years ago Tyler Perry’s Madea Goes to Jail opened with $41 million and finished with $90.5 million so it was expected that Madea’s Big Happy Family will at least open higher then $30 million, but that wasn’t the case. Maybe Tyler Perry should start thinking about retiring Madea while she is still going strong.
Water for Elephants opened in 3rd place with $16.8 million and this is the 2nd Fox movie in the top 10. Based on a best selling novel this flick starring Robert Pattinson of Twilight fame and Reese Witherspoon cost $38 million to make so if it shows decent legs it might make some money back based on this opening weekend.
In 4th place Easter themed Hop made $12.1 million, up 13.7% from a week ago. The second feature movie from Illumination Entertainment (Despicable Me being the first), Hop just passed the $100 million mark in North America.
5th place has Scream 4 probably screaming for help, $7 million, down 62.4% and has grossed a disappointing $31.7 million in 11 days. Considering the box office legacy of this series, Scream 4 is a disaster that probably won’t make even half as much as Scream 3 ($89.1 million) made 11 years ago. The good news is that this one only cost $40 million so when taking into account worldwide box office, it probably won’t lose money when all is said and done.
Finally the last new opener, documentary African Cats, managed to grab 6th place with $6 million in only 1220 theaters.