The first weekend of the Spring season was dominated by an animated flick that secured 1/3 of the total box office revenue in the top 10. Rango, the film in question also managed the highest non-3D weekend opening in almost 4 months (since Harry Potter and the Deathly Hallows opened November 19th 2010 to $125 million). More about this and the rest after the break.
As mentioned above, Rango had no trouble securing 1st place over the past weekend with $38 million. It isn’t anything to write home about considering we’ve seen many similar movies scoring a lot higher but considering this isn’t the most kid focused animated movie and the lack of 3D, it should be ok if word of mouth is good and it leads to fine legs, similarly to what happened with How to Train Your Dragon ($43.7 million with 3D) last year. Rango only needs to make about 300 million worldwide to break even (it has done $56.9 million of that so far).
The Adjustment Bureau, the other new release, made it all the way to 2nd place with a $21.1 million gross that was in line with expectations. In 3rd place I think Beastly performed slightly better then expected with $9.8 million considering it only cost $17 million to make. Since last time I mentioned Beastly I didn’t go into any sort of detail regarding it, I will try and correct that mistake now. Alex Pettyfer (of I am Number Four fame) and Vanessa Hudgens star in this PG-13 reimagining of Beauty and the Beast and that is basically everything I know.
4th place belongs to previously numero uno Hall Pass, now with $8.8 million for a total of $27.6 million in 11 days while Gnomeo and Juliet is 5th with $7.2 million and a total gross of $84.4 million. Gnomeo will have a hard time getting to $100 million now that Rango has taken part of the family audiences.
Other noteworthy events would be Take Me Home Tonight bombing hard in 11nt place with just $3.4 million (not a good bet by Rogue Pictures it seems) while The King’s Speech was 8th with $6.2 million and $124 million so far.
Overall this was an ok weekend, hopefully one that will lead to many others.