According to The Scotsman, various company’s have spent a massive £50 million ($79 million) on placing their products in the latest Bond film, Quantum of Solace.
It seems 007 now has more than a licence to kill; he has a licence to sell, and a very lucrative one. Quantum of Solace, the 22nd “official” outing of Britain’s best known secret agent, released this week, has reportedly earned a record £50 million from manufacturers for “product placement”, as these subtle, and sometimes not so subtle, adverts are known. It tops the previous record of £44 million for Die Another Day, a film so laden with plugs for 20 products that it sometimes resembled a big-budget Argos advert and was retitled by critics “Buy Another Day”.
If you are thinking of going to see the film, look out for:
Ford Motor Co., Heineken beer, Smirnoff vodka, Omega watches, Virgin Atlantic planes, Sony Ericsson cell phones and other Sony electronics.