First it was Jackass 3-D with $50 million last weekend, now we have Paranormal Activity 2 like the title suggests, reaching paranormal numbers at the box office, $40.6 million to be exact. No big deal, only the biggest supernatural horror opening ever (not adjusted for inflation).
So Paranormal Activity 2 scores $40.6 million over the weekend in North America, all of that on an estimated $3 million production budget, very impressive and now it might just be able to reach the total box office heights of its predecessor (contrary to what I believed). Next weekend, Halloween, is going to be where Paranormal Activity 2 makes or breaks it. If it can manage a drop no bigger then 40% it might make it, if not, slim chance.
Another over-performer at the box office is Jackass 3-D that finished in 2nd place with $21.3 million and is at $90.3 million after 12 days. At least a $120 million total when all is said and done is a already a deal for this insane flick. Oh and it just passed both its predecessors.
In 3rd place Red manages to be the third movie of the week to beat the odds and perform a lot better then expected. With $15 million and a drop of only 30.9% with $45.9 million so far and we might just see Red 2 one day, who knows (probably someone at Summit Entertainment).
Hereafter is a strong if a bit costly ($50 million budget) 4th place with $12 million and Client Eastwood still has it in himself, at least at the box office. Not that this is a big hit or anything but then again, no one was expecting it to perform any better.
Now The Social Network in 5th place, this is where I wanted to get since I just saw the movie hours ago. It had another impressive hold and scored $7.2 million in its 4th weekend. The Social Network opened with $22.4 million one month ago and now stands at $73.9 million and is only getting bigger. This thing is going to eat awards like crazy during that time of the year when people in the industry love to give themselves something for the work they have done in the past 12 months. That’s an expansion opportunity for The Social Network and I strongly believe it could pass the $100 million mark and go even further. But in the end will it deserve that kind of money regardless of what critics or people in the business have to say? Well that is a question only yourself can answer, in my opinion this definitely deserves that and more and is my new personal favorite for Best Picture next year at the Academy Awards (Oscars).