Good news for those living in the UK. Two days ago we heard that the largest cinema chain in the UK, Odeon, would be boycotting Tim Burton’s Alice in Wonderland because of Disney’s plan to release the DVD 12 weeks after the theatrical release, instead of the usual 17 weeks. Well now they’ve decided not too after coming to an agreement with Disney.
From the BBC:
“The Odeon and UCI Cinema Group is pleased to announce that, following detailed negotiations with the Walt Disney Company Ltd, an enduring agreement has been reached encompassing all the different aspects of both companies’ commercial relationship.
“As a result of this agreement, Odeon is pleased to confirm that it will be able to continue with its plans for significant investment in new cinemas, in digital technology, in 3D capability and the other exciting developments designed for the increased enjoyment of all its customers.”
Neither side would disclose terms of the agreement, but the Cineworld and Vue cinema chains, which will also be screening the film, had previously agreed to a 13-week gap between opening night and the DVD release.
If you heard over to the BBC article you will be able to see an interview with director Tim Burton. In it he says he asked Disney why they had decided to undertake this ’12 week release experiment’ with his movie. The interview was conducted before the agreement today, so he’ll probably be feeling happy about it now. I suppose the controversy gave the film free publicity, so it should do well in the UK.
Alice in Wonderland will be release just about everywhere on March 5th.
