Yesterday Disney released a brand new TV spot for War Horse on their YouTube channel that’s more the length of a standard trailer than a TV spot, but if that’s how they wish to brand the preview, then that’s how I will present it.
This “TV spot” gives us a few new clips from the movie along with shots of the cast explaining what War Horse is all about and trying to sell the family aspects. With War Horse opening December 25th, exactly on Christmas Day, DreamWorks are pushing the family side to maybe turn this into the “must see” movie of the holiday season.
Directed by Steven Spielberg and starring Tom Hiddleston (Thor), Benedict Cumberbatch (Tinker Tailor Soldier Spy), David Thewlis (Remus Lupin in the Harry Potter movies), Emily Watson and newcomer into the world of feature films, Jeremy Irvine, War Horse is the story of a young man and his horse. When that horse is sold to the cavalry and sent to the trenches of World War 1, the young man, despite not being old enough to enlist, heads to France in order to save his beloved friend.
Again, War Horse opens wide on Christmas, leaving little over 3 weeks for DreamWorks to start rolling the marketing campaign in full force, that is if they want to make this the hit it probably should become. Strangely enough, another Steven Spielberg directed movie opens just 4 days before War Horse in North America. I’m obviously talking about The Adventures of Tintin, already an international hit at the box office. This should make for a very interesting Christmas since you rarely see two movies from the acclaimed director opening so close to each other.
So what movie you think will win both the hearts of people and their pockets, War Horse or The Adventures of Tintin?