Mel Gibson’s recent off-camera troubles haven’t stopped him from pushing boundaries in the film industry. Becoming the first big movie star to skip theaters and roll the dice on the Video On Demand platform, Gibson and his Icon Productions have struck a deal with 20th Century Fox Home Entertainment for his newest film, Get The Gringo, to premiere on May 1st exclusively through DirecTV. Hit the jump to read the synopsis of Get The Gringo and to find out more about Gibson’s unorthodox distribution tactic.
Deadline has the report, citing Gibson’s predilection for thinking outside the box on previous films like The Passion of the Christ and Apocalypto as the basis for this deal. Following a premiere hosted by Ain’t It Cool News’ Harry Knowles, DirecTV will be the only place available for audiences to see the movie for one month before it expands to other VOD platforms and Blu-ray. Subscribers will be able to watch it starting May 1st for $10.99, and the wider release is intended for sometime later this year.
Here’s Deadline’s rundown of the plot:
Get The Gringo is an R-rated fastball down the middle for Gibson fans. Directed by Adrian Grunberg from a script he wrote with Gibson, the film has action, dark humor and plenty of violence. Gibson plays Driver, who, during a high-speed car chase with the U.S. Border Patrol and a bleeding body in his back seat, crashes into the border wall as he tries to escape. He survives, only to be placed inside a hard-core Mexican prison where he enters the strange and dangerous world of “El Pueblito.” There, he finds unlikely survival guidance from a 10-year-old kid who shows him the ropes.
The movie was written by Gibson and first-time director Adrian Grunberg, who was Gibson’s first assistant director on Apocalypto. Check out the trailer below, and – as always – leave your thoughts in the comments section.