Another week, another bad box office weekend and this is really starting to become a trend. We had 3 movies opening wide last week, all of them ranking in the top 5 but none really performing above even the already low expectations, more after the break.
Limitless was rather limited with only $18.9 million over the weekend but considering the $27 million budget it should turn somewhat of a profit for the parties involved (Relativity Media producing and distributing, the same guys that bought Take Me Home Tonight for $10 million from Universal, a movie that only made $6.7 million so far and won’t finish above $7 million when all is said and done).
Rango was 2nd with $15 million and a 19 day total of $94.5 million. The Gore Verbinski western animated 3Dless flick isn’t breaking any records but considering the hard to sell genre I’d say they should be very proud of it. Not going to lie, I was rooting for this to turn into How to Train Your Dragon but unfortunately it didn’t happen. That being said, I believe this is just as entertaining as that one was, so if you haven’t seen it already, do yourself a favor and give Rango a chance.
Battle: Los Angeles is 3rd with $14.5 million and $62.9 million so far for what was essentially (in my opinion, so don’t take this the wrong way) one of the most boring alien invasion flicks I have ever seen (I did NOT watch Skyline and I don’t intend on doing that anytime soon, or ever for that matter). What makes it even worse is this had so much potential to be really good and instead it turned out mediocre at best.
In 4th place we have the 2nd release of last week, The Lincoln Lawyer or how I like to call it, The Shirtless Lincoln Lawyer. You know Matthew McConaughey can’t keep a shirt on him to save his life so obviously he does it again. $13.2 million debut for the $40 million flick.
Finally in 5th place (and honestly, deserved more) we got the 3rd release of last week, Paul, starring British comedy geniuses Nick Frost and Simon Pegg. Only $13 million for this but that is higher then previous Frost-Pegg movie openings in North America (Shawn of the Dead with $3.3 million and Hot Fuzz with $5.8 million). Hopefully Paul will finish with $40 million or so to at least match the budget they spent on production (but it will need at least twice that much worldwide).