Jackass returns to the big screen in 3-D this weekend fighting for first place at the box office with Red, the latest in a long series of graphic novels turned movies.
Jackass 3-D boosts an impressive 3081 theaters opening, all time high for the series. Previous entries both managed very respectable numbers, $64.2 million for Jackass: The Movie in 2002 and $72.7 million for Jackass: Number Two in 2006. This first 3-D entry in the series is expected to open in line with previous movies, about $28 million, but far away in terms of attendance since thanks to 3D, tickets are going to cost a lot more then they did 4 years ago when Jackass: Number Two opened with $29 million.
Red, well, I’m going to be biased when it comes to this puppy. I saw it today and I very much liked it. Retired Extremely Dangerous (what the letters RED stand for) manages to deliver a great time and never takes itself seriously, knowing all to well what it is and never trying to be anything more. That and it has Bruce Willis, Morgan Freeman, John Malkovich in a scene after scene stealing performance (“I am getting the pig!”), Helen Mirren being her usual fantastic self and a Richard Dreyfuss that I almost didn’t recognize at first. But this is not a review, so I will go ahead and tell you guys that Red opens in 3255 theaters and is expected to open with $20 million or so. Personally I wish for more, at least $25 million but I also know when I’m stretching it and this is stretching it. Realistic expectations is what I’m talking about.
Other then that The Social Network is going to have another good hold with $11 million for a total of around $63 million by Monday and Life as We Know It fights Secretariat for the 4th spot, each probably finishing with $8 million or so. But I will give the edge to Life as We Know It because, well, it’s the genre.
Compared to the same time last year, this weekend seems like it will be a lot slower (all top 5 movies were $11 million and above, all the way up to $32 million for Where the Wild Things Are) and I guess people are starting to be more picky with their movie choices, not spending their hard earned money on the usual garbage that studios love to push at us.