After the phenomenal success of The Avengers in 2012, Iron Man 3 is virtually guaranteed to be a monumental triumph. Now, The Hollywood Reporter has claimed that Japan will be able to experience Tony Stark’s latest adventure in 4DX.
This groundbreaking format allows its audience to experience fourth dimension effects, which include strobe lighting and bubble equipment, which is located in the ceiling.
Here’s the scoop:
“Fourth dimension” effects utilized by the system include strobe lights and equipment in the ceiling that can drop bubbles down upon the audience, who will pay a $13 (1,300 yen) premium for 3D versions and $10 for 2D films, on top of the regular ticket price. Average admission price in Japan in 2012 was $12.50.
“It was really a matter of timing that Iron Man became the first title for 4DX in Japan, though we were looking for a blockbuster action film, as that is what works best with the system,” Tagiki Ishiguro, a spokesperson for Korona World, told The Hollywood Reporter.
Here’s the synopsis for Iron Man 3:
Set after the events that occurred in The Avengers, Tony Stark faces a powerful enemy, the Mandarin. Left only to rely on his instincts, he must embark on a harrowing quest to find those responsible for destroying his personal life. The Mandarin is a powerful enemy with 10 Rings that grant him immense power. At the beginning of the movie, he launches an attack at the Stark Expo where Happy Hogan, Tony Stark’s bodyguard, is injured. Meanwhile, the US Government is receiving evidence of people disappearing. Using his computer tracking equipment, Stark realizes that the Mandarin has been kidnapping citizens of the US and turning them into super soldiers with the new Extremis Virus.
The film sees Robert Downey Jr return as Tony Stark/Iron Man and also boasts a stellar supporting cast that features Don Cheadle, Paul Bettany, Rebecca Hall, Gwyneth Paltrow, Guy Pearce and Ben Kingsley.
Iron Man 3 is directed by Shane Black (Lethal Weapon, Kiss Kiss Bang Bang) and is due for release in the UK on 25th April and US on 3rd May 2013.