Thanks to another batch of lackluster releases, Hop managed to stay on top for another weekend. No less then 4 movies came out last weekend, none of them finishing even close to Hop, more of them after the break.
Hop scored $21.2 million, down $43.3% from a week before, now standing at $69.7 million in 12 days. This is on route to finish above $110 million in North America.
In 2nd place, surprisingly, we had Hanna, the well reviewed action movie starring Saoirse Ronan grossed $12.3 million opening weekend. Good word of mouth and a relatively modest $30 million budget could help make Hanna a success.
Now Arthur, a bit more expensive, coming in at $40 million, only made $12.2 million. Reviews are pretty much horrible, word of mouth is bad and, well, not even Russell Brand’s British comedic charm can’t save this. After all, he ain’t no Adam Sandler, and that guy knows how to sell a bad movie. Since this is a remake of the 1981 Arthur starring the late Dudley Moore and Liza Minnelli, I went back and looked at how much that movie grossed and to my surprise, it was a huge hit, $95.4 million in North America, so obviously the 2011 Arthur won’t come even close to that kind of money. In 1988, 7 years after the original Arthur, there was a sequel called Arthur 2: On the Rocks, it only made $14.6 million but if we adjust this for inflation, it might still be more then what new Arthur can hope to make.
On to the 3rd new opener and number 4 at the box office, Soul Surfer, a sports drama that tells the true story of Bethany Hamilton, a real life surfer that, after losing her arm during a shark attack, learns how to overcome her disability in order to return to what she loved most, surfing. Also surprising, this made $10.6 million and considering the $18 million budget, it might turn into a good investment for Sony/Columbia Pictures.
In 5th place we have former 3rd place Insidious, the $1.5 million Oren Peli/James Wan horror flick, showing very good legs. $9.3 million last weekend and $28 million made so far in 12 days says Oren Peli (Paranormal Activity) and James Wan (Saw) won’t have any problems finding money for their future projects (all probably extremely cheap) anytime soon.
In 6th place, the last new opener, Your Highness, proper bomb of the week coming at $9.3 million on a $50 million budget. Universal can’t be happy about this, but they, on the bright side, they must have gotten used to this by now (bomb after bomb after bomb).