Hop hopped to first place (Apr. 1-3)


2011 hop Image

Lead by a hopping part live-action, part animated flick called Hop, last weekend didn’t offer many surprises and some movies performed better then expected while others a bit worse, but overall it wasn’t that bad of a box office week, more after the break.

Now Rango is still top dog when it comes to opening weekends in 2011, but Hop came damn close to beating it with $37.5 million (compared to $38 million). This is now officially the second hit in a row (out of a total of 2 movies released so far) from Illumination Entertainment. After 5 days Hop has banked $42.4 million so weekdays are looking strong and with Easter just around the corner, I can see this finishing north of $120 million in North America. On a side note, famous British comedian Russell Brand seems to have a lot more success in animated films doing voice-overs (Despicable Me and Hop) then in his live-action stuff where he is basically playing himself (Forgetting Sarah Marshall, Get Him to the Greek).

In 2nd place is my new favorite movie, Source Code. Now Duncan Jones directed this right after Moon (another fantastic movie overlooked by many) and that was his first movie so that makes Source Code only his second directorial effort in Hollywood and what an effort it was. Now if any of you are familiar with the game series Assassin’s Creed or the Denzel Washington flick Deja Vu, this is basically a bit of both, nicely packed in a very tight and action-packed jar. Thanks a lot David Bowie for bringing into the world your awesome son, soon to be one of the hottest commodities in Hollywood, Duncan Jones. Oh, and the movie made $14.8 million on a $32 million budget, also $17.3 million after 5 days.

Insidious, the last new opening of the week finished 3rd with $13.2 million, a lot more then what I expected. Word of mouth is very solid on this so expect better then average legs for the genre. James Wan (Saw) and Oren Peli (Paranormal Activity) strike again.

Diary of a Wimpy Kid: Rodrick Rules was 4th with $10 million for $39.5 million after 12 days (Diary of a Wimpy Kid had 38.3 million after 12 days). Finally in 5th place Limitless has another small drop with $9.3 million and a total of $57.2 million after 19 days on a $27 million budget.