Viral marketing is happening more and more recently, with almost every film having some here and there. The Dark Knight and Cloverfield viral campaigns stick out the most. Hancock has had some, as has Wanted. Now it appears M. Night Shyamalan’s The Happening is getting in on the action..literally.
I have seen something like this before online, where a group of people get together in a public place and after a que they all freeze. They don’t move a muscles for 5 whole minutes and the look on the surrounding peoples faces is hilarious. The Happening have done something similar to this, as you can see below.
I think they should do this in every city! Although afterwards they should all take of their jackets and reveal The Happening shirts, so people know it is advertising for a movie and not the apocalypse.
Pretty cool viral marketing in my opinion. The movie is still expected to suck though, which is a shame.