With reports of a budget around $300 million ($200m production costs + $100m marketing) the $53 million opening last week for Green Lantern was seen as a disappointment. It made less than X-Men: First Class despite being in 3D, and following a 66% drop at the US box office this weekend it is currently performing less than The Incredible Hulk did at the same stage three years ago.
Despite this, and the poor reviews, Warner Bros. is still said to be moving forward with a Green Lantern sequel.
Warner Bros. is already planning a sequel to Ryan Reynolds’ superhero pic Green Lantern, despite the film’s soft performance at the box office.
Sources say Warners still believes in the franchise, even if the studio is “somewhat disappointed” with Green Lantern’s result.
Warner Bros. president of domestic distribution Dan Fellman said the movie is settling in, pointing out that fanboy pics often see a significant drop-off in their second weekends.
If the $250 – $300 million budget reports are correct Green Lantern is never going to make it’s budget back at the box office as it’s also performing soft overseas. DVD and Blu-ray sales will help, plus any merchandise, but being the lowest grossing superhero movie of the summer is no way to start a new franchise, especially if it’s the most expensive out of them all.
Last year Warner Bros. re-hired writers Greg Berlanti, Michael Green and Marc Guggenheim to get started on the script for a Green Lantern sequel, however director Martin Campbell said recently that he wouldn’t return.
Would moving forward with a sequel be the right move, or desperation? Warner Bros. have already stated they intend to fill the gap left by the Harry Potter franchise with DC characters, but it seems they only succeed if Christopher Nolan is involved.