What would you do if you were currently working day and night on a movie, but due to how you are making it there is no way in today’s world that people can see it? That is the situation James Cameron is feeling, although I have my suspicions that Cameron wouldn’t set sail on a project, knowing there was an iceberg waiting for him in two years time. Well that ‘iceberg’ is currently starting to melt (and not because of global warming), as UK cinema chain CineWorld have signed a deal with 3-D specialists Real D to roll out 3-D projects to 30 of Cineworld’s 72 digital screens.
Cineworld’s CEO Steve Weiner says
“We could see as many as 100 Real D screens once our digital platform is in place, the impact of 3-D on the film industry can be compared to the move from black and white to color.”
Variety are reporting that the 3-D projectors are being installed in preparation for the Nov. 16 release of Robert Zemeckis’ “Beowulf.”
This is a move in the right direction. 30 screen doesn’t seem much, and Cineworld isn’t the largest cinema chain in the UK, but there is still two years left to go and its good that the 3-D ball has started rolling now.