In a move that has shocked the movie blog community, Paramount has decided to bump G.I. Joe: Retaliation from June 29th, 2012, all the way back to March 29, 2013, to do a massive post-conversion process to 3D. More info below.
Deadline broke the news, and they have a quote from a Paramount executive that gives a reason for the delay:
We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally.
Wow. I’m not going to call this a stupid decision on Paramount’s part because they very well could end up making more money in a less-crowded blockbuster year like 2013, especially early in the year and with the added 3D ticket prices. But I will say that it’s one of the most blatant cash grabs I’ve seen in a long time. It’s not like the 3D boom is a recent fad – they had plenty of time to make this decision beforehand, and chose not to. Now, after half of the marketing has been done and the film barely a month away from release, they’re bumping it? As my friend Ethan at FirstShowing points out, there are toys already on the shelves! Kids are going to have to wait another year to see this? Bad form, Paramount.
What do you think about this decision? Smart? Stupid? Sound off in the comments.