In 2010 Kick-Ass tore up the rulebook to become a critically acclaimed live action superhero-comedy, a sub-genre that is mostly notable for its numerous failures. The movie was a faithful adaptation of the popular Mark Millar graphic novel, which focused on a geeky teenager who decides to become a superhero. It sought to breathe some satirical life into the comic-book genre and in some respects, it did. Kick-Ass was extremely violent, funny, action-packed and most importantly, it was great fun!
Now the filmmakers have released the first official image for the sequel, Kick-Ass 2.
This is a very bold first official image as it immediately emphasises a new direction for the franchise. The focus is not on Kick-Ass (Aaron Taylor-Johnson) but on a new character, Colonel Stars and Stripes (Jim Carrey), which suggests that this won’t simply be a safe sequel per-se, but will offer an equal blend of familiarity and originality. It is clear that the scope will be much bigger, which is essential if the franchise hopes to expand beyond its cult status.
The first movie, Kick-Ass, proudly delivered on the majority of its promises, ranging from intelligence to entertainment, however, its box-office performance was nothing more than solid. In terms of publicity and hype, it is even feasible to suggest that the film under-performed commercially. Now, this is not to say that the film bombed, because it didn’t, but it did fail to fulfil the high blockbuster-expectations that the fantastic marketing campaign had promised.
Kick-Ass was a successful niche movie, but whether it performed strongly enough to warrant a sequel is debateable. The follow-up must perform at a much stronger level than its predecessor, anything less than that will be deemed as a disappointment.
Hopefully it will achieve the box-office success that this quality franchise deserves.
Kick-Ass 2 is due for release in the US on June 28th 2013 and in the UK on July 19th 2013.