The first trailer for Indiana Jones and the Kingdom of the Crystal Skull was apparently seen more than 200 million times worldwide in the first week alone, so it is safe to say that people will be interested in seeing the next one. If back in 1989 a marketing guy suggested using a ‘widget’ to promote Indiana Jones and the Last Crusade, he would no doubt have been hit over the face and most likely fired instantly. However, now in 2008 the idea is held as genius and it is likely that a guy over at Paramount’s marketing department now has his own parking space.
If you divert your eyes to the right sidebar, you will see this ‘widget’. It includes access to Indiana Jones news, past trailers and will no doubt be hosting the next trailer whenever it arrives. I will be keeping it there until the trailer is released, but if they have more interesting things popping up on it then I will keep it there for a little while longer, so keep your eye on it.
You can also put the widget on your own blogs and any social networking sites you are on.
Indiana Jones and the Kingdom of the Crystal Skull can be seen in non-widget form on May 22nd!