After its disastrous worldwide theatrical run, Dredd 3D is finally getting some well-deserved commercial recognition. The film has topped the home video charts with sales of over 650,000 physical units and has also dominated the download charts.
From Digital Spy
Dredd’s chart-topping performance demonstrates the breadth of the home entertainment audience for this exciting, high calibre film as well as underscoring our ability to monetise theatrical titles across all home entertainment platforms through the highest packaged, VOD and digital conversion rates in the industry,” said Ron Schwartz, Lionsgate executive vice president and general manager, home entertainment.
“We’re also pleased that a film released on 3D Blu-ray was able to top the sales charts, a clear reflection of how quality films in this up and coming format can find their audience.”
Dredd 3D was thrilling and action-packed but it tragically missed the mark during its run at the cinema. It’s a shame because the movie demonstrated the true potential of the franchise but was ultimately hindered by its awful predecessor, an average marketing campaign and a crippling September release date.
Strong DVD sales will undoubtedly spare some blushes but ultimately the poor box-office run will likely prevent any sequels from going into production. If a moderately budgeted movie cannot demonstrate wide commercial appeal from the start, investors are less likely to risk any involvement with a sequel.
That being said, if Dredd 3D’s home video sales are not front-loaded and remain consistently strong in the coming weeks, we may just get a sequel after all.