Generally the movies that are nominated for Best Picture at the Oscars have also received good reviews, which makes sense. But this year it may be different as according to Deadline Disney intends to give Alice in Wonderland (51% on Rotten Tomatoes) a “major advertising campaign” in the hope of gaining some Oscar love.
However, this won’t just be for the “technical nominations such as art direction, makeup, visual effects, and costumes, but also Best Picture and Director recognition.” Having seen Alice in Wonderland I could see it getting some technical nods, but Disney should be putting all it’s efforts behind Toy Story 3 which is by far a better film and stands a greater chance at actually winning. Wonderland may have made over $1 billion but that box office doesn’t always reflect quality, and clearly not everyone enjoyed it.
A problem for Disney is that as Alice in Wonderland was released in March people may have forgotten about it by the time it comes to voting (hence the ‘major’ campaign) and all of the Oscar-fare is being released over the next few months, which may steal some of it’s thunder.
Should Alice in Wonderland be nominated for Best Picture alongside (potentially) Inception, The Social Network and Toy Story 3?