Disney recently looked at their finances and came to the conclusion that they haven’t had a good old spending spree since buying Pixar in 2006 for $7.4 billion. So they’ve decided to buy Marvel for $4 billion.
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories,” said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. “Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney.”
“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Iger said.
“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Ike Perlmutter, Marvel’s Chief Executive Officer. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world.”
UPDATE #1: In a conference call, the companies said that the deals for movies for characters at other studios (Spider-Man, X-Men, etc.) will stay in place under the terms set by Marvel and the other studios.
UPDATE #2: John Lasseter met with Marvel last week about a possible team-up between Marvel and Pixar and got “pretty excited, pretty fast.” They say there’s definitely an opportunity there.
UPDATE #3: The deal with Paramount Pictures to distribute “Iron Man 2,” “Thor,” “Captain America” and “The Avengers” stays in place as well, but Disney would like to self-distribute down the line. “When the time comes we’ll take a closer look at it.” It was actually stated that the deal still included five films, so that is one more film after “The Avengers.”
What I found encouraging about this deal is that Walt Disney President Bob Iger said that Disney will have an “if it ain’t broke…” attitude when it comes to the future of Marvel films. This means the people making Marvel films now will still be making them, and Disney won’t be stepping in to make The Avengers kid friendly. This deal also means Marvel movies will have a lot more financing behind them in the future, and Disney know how to market movies worldwide.
What do you think about Disney buying Marvel? Is it a good move?