Ever since Justice League: Mortal failed to get off the ground people have been under the impression that DC instead decided to follow Marvel’s route by making movies with each of the individual characters before teaming them up for one big movie, in Marvel’s case it’s The Avengers.
Warner Bros. has Green Lantern next year and is already developing the script for The Flash with the same writers, but that doesn’t necessarily mean Green Lantern and The Flash will cross paths. According to Diane Nelson, President of DC Entertainment, they have a “different attitude” when it comes to handling their properties.
“People make an assumption that we’re going to mirror Marvel’s strategy, for example with Avengers,” Nelson told us. “We do have a very different attitude about how you build a content slate. And it isn’t necessarily about connecting those properties together to build into a single thing. We think we’ve got great stories and characters that will lend themselves to great standalone experiences, and that’s the way we’re focusing on it.”
The perception among fans is that DC is playing catch-up to Marvel in terms of its feature film output, but that’s not a notion that Nelson agrees with.
“You know, it’s funny… I really enjoy the healthy competition that exists but also the competition that people assume and, to some extent, project onto us,” she said. “There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing. Listen, I’ve said before, the success of Marvel, or any publisher, is good for us, and ours for them. We want to support the retail business together and there are a lot of things we can do together. But there is not a single thing we’ve done that has been reactive to Marvel from the creation of DC Entertainment to today. People can speculate, but they are wrong.”
It looks like those expecting a big Justice League movie in 2015 with Green Lantern, The Flash, Wonder Woman etc. may be disappointed. Unless, of course, DC just doesn’t want to admit Marvel has a cool idea they wish to follow. Nobody want’s to declaring their strategy is the same as someone else’s, so it’ll just be a case of seeing what DC does with their characters. Wonder Woman, The Flash and others have been sitting dormant while Marvel has been dominating over recent years. They need to strike before the possibility of superhero fatigue.